Author

Author

Christina Steiner

Keyword Research for Beginners

Keyword Research for Beginners

Anyone familiar with search engine optimization has likely heard of keywords. Though keywords on their own are no longer the sole factor for determining a website’s ranking in Google search results, they still play a crucial role in your online visibility. Keyword...

Get Started Producing Quality Content for Your Website

Get Started Producing Quality Content for Your Website

In the past, your company’s SEO rankings depended almost entirely on keyword usage and how much content they had to offer. Now, Google’s search algorithms and your audience’s preferences are slightly more refined. Having the most content no longer guarantees high...

The Incredible Value of Blogging for SEO

The Incredible Value of Blogging for SEO

The internet is an information superhighway with untold potential. Unfortunately, the staggering amount of information available online means that it’s becoming increasingly harder to make your own website or business stand out. Good marketing strategies and search...

Optimizing for Search Intent

Optimizing for Search Intent

When you type a search term into Google, you might not know what search results will appear, but you know what type of information you’re looking for. For instance, if you want the definition of “computer”, you don’t want to see pages of electronics stores selling...

Improving Your Online Reputation After a Crisis

Individuals and businesses alike can fall victim to attacks on their online reputations. Regardless of the truthfulness of the accusations, the court of public opinion can turn on someone in the blink of an eye. If you or your business is caught in a reputation...

How to Know if Your Blogs Are Producing Results

How to Know if Your Blogs Are Producing Results

Your blog may be your passion project, but without tangible ways to keep track of website visitors, your site may become obsolete. Increasing traffic to your blog requires time and effort, but your hard work will ultimately yield a better website with high engagement....