It comes as a surprise to many to see how many companies changed their names over the years. Even Google itself isn’t immune! Even more surprising, many of these businesses continue to enjoy a thriving customer base even with a significant shift in their entire...
Maintaining a professional appearance in the business world is important to boosting your reputation and encouraging others to regard you as a leader in your field. And in spite of the safe advice to “never judge a book by its cover”, most people do just that in and...
As anyone in the sales or marketing field knows, customers are the backbone of the industry. Without customers displaying an interest and investment in your products or services, your business simply can’t survive. But you can’t automatically expect people to be...
SEO is a very interesting field in that it’s both a recent development (gaining prominence around 1997) and one in which advice becomes outdated very quickly. This makes sense--after all, the internet and what people expect of the internet have changed rather...
A business or website trying to stay competitive needs an excellent social media strategy. But while social media is crucial to giving your website visibility and access to your client base, it may not be as directly helpful for your SEO strategy as you might imagine....
Competing businesses adopt different tactics to outperform others in their industry. Most companies stick to standard and acceptable strategies like SEO, clever marketing campaigns, engaging content, and more. But a few will adopt more hostile techniques. For...
The new year is finally upon us! As we move forward into 2020, it’s time to start thinking about resolution ideas and how to achieve your goals in this new year. But even as you focus on improving yourself, don’t forget to think about your business. What do you want...
2019 has zipped along to the end in the blink of an eye. This is the time of the year we pause and reflect, analyze the year behind us and look ahead with great anticipation for the year to come. We consider what went well and look for opportunities for growth. With...
Evergreen content, content that never goes out of date and is always relevant, is one of the holy grails of online marketing. It’s certainly true that well-done evergreen content is an excellent choice for keeping your business in the public eye. However, it’s equally...
