No website is relevant or eye-catching forever. Just ask anyone who designed websites in the 90s. But even if your website isn’t plagued by painfully bright colors or tacky geometric designs, you may still be behind the curve when it comes to attracting customers. ...
Your website’s content might be informative, SEO-optimized, and up to date. But is it compelling? Does it draw readers in and encourage them to explore your website further? If it’s time to upgrade your website content to draw in more readers and potential customers,...
Most company websites have an FAQ page or a comparable one to address common customer questions. Their purpose may seem obvious--they’re designed to save your time and your customers’ time by providing answers preemptively. But there’s more to an FAQ page than simply...
Businesses have been taking advantage of social media for years as these massive communication websites took over the internet. These sites allow business owners and corporations to connect to their customers on a more personal level, greatly boosting their online...
We all have triggers that prompt us to walk away from a situation as quickly as possible. Some might rush to leave a dirty-looking restaurant that prompts doubts about the safety of the food. Likewise, whether we realize it or not, websites may trigger the same...
Social media marketing requires a lot of time, focus, and dedication--three things you likely have to focus elsewhere as a business owner. Posting on social sites may not always seem worth it. Does it really bring in the results you want? [bctt tweet="Social media...
Search engine optimization is an essential part of any website. The more you can boost your ranking in the search results, the more likely customers are to buy from you. The undeniable benefits of a high ranking will, unfortunately, prompt some people to employ less...
Despite conventional wisdom, we tend to judge books by their cover. Similarly, your online audience will likely judge your blog article based solely on its headline. An attention-grabbing headline will generate more clicks and reach a wider audience. On the other...
In the past, Google’s SEO algorithm paid the most attention to who had the most content on a particular topic--whoever had the loudest voice, in a sense. Creators who could crank out massive amounts of marginally useful content were favored because Google assumed they...
