Are you ready to build your brand? Enter inbound marketing. Whether you’re familiar with the term or not, chances are you’ve been practicing parts of inbound all along. Unlike traditional marketing plans, inbound marketing focuses solely on customer service and how...
Did you know that over 3.48 billion people are using social media? For digital marketing, that means that nearly 45% of the entire world is online. Those people are ready to receive content from their social networks, but not just any content. That’s where your...
Do your followers love the content you create? Do they find so much value in what you provide by promoting your brand to others? Instead of focusing on one conversion, center your marketing efforts around what will make your customers happy for the long term. That's...
Famous publicist, David Ogilvy said, “Advertisers who ignore research are as dangerous as generals who ignore the signs of the enemy.” Do you know you’re marketing to? Neglecting to understand your customer base will ultimately end in failed attempts to earn business....
In the world of marketing, the terms we used to describe our planning efforts can tend to sound similar and used interchangeably. If you’re not careful, your content strategist might be given the job of a content marketer, which can cause a myriad of issues. From...
Every SEO expert knows that specific keywords and key phrases in your content count toward your search engine ranking. Choosing the right keywords, though, determine whether you’re able to actually increase your website’s visibility. We've scoured the web and landed...
When designing a website for your business, search engine optimization is key. It’s the difference between a great website that gets lost and one that can be easily found by prospective clients. If you want a better chance of your website being discovered by organic...
Why save dressing up for Halloween just for the kids? This Halloween, impress your boss and entertain your co-workers with a costume that will have the whole office talking. [bctt tweet="BOO! Which one of these 11 #halloween costumes will scare your co-workers?!"...
In business, creating a good relationship and keeping track of a customer’s history is the essential link to gaining a customer. This is where CRM software (customer relationship management software), comes in. Gone are the days of not knowing about your customers....
