Keeping the attention of your followers is just as important as being listed on the first page of Google’s search results. Leading UX Designer Steve Krug wrote, “The fact that the people who built the site didn’t care enough to make things obvious--and easy--can erode...
In marketing, our goal is to sell products and services. Whether it’s by creating content or running sales campaigns, our marketing strategies exist to convert leads into customers. But should the goal stop there? According to the CEO of Distinction Institute Scott...
How has the recent social distancing guidelines affected your business? If you’re like many companies, essential or non-essential, new customer traffic has plummetted and employees are having to learn how to adjust. In today’s world of technology, though, there is...
Merging your work and home life is no easy task. For many new remote employees, staying productive could be difficult, especially when chores or neighbors cause unneeded interruptions. If you’ve recently had to work at home due to the COVID-19 crisis or if you’re a...
In the wake of the escalating COVID-19 situation, online communication has ramped up exponentially, making it a priority for your business. Whether it’s a worldwide pandemic or a local emergency, using your social media properly during a crisis is important. The...
The impact of social media apps like Facebook and Instagram on your everyday life is hard to ignore. From shopping deals to family updates, having the world in the palm of your hand can be thrilling and helpful. If you’re like over 50% of the global population, social...
Marketing expert Seth Godin said, “Whatever the status quo is, changing it gives you the opportunity to be remarkable.” To keep up with the latest trends in your industry, marketing strategies have to change and grow. The same can be applied to social media marketing....
Did you know that millennials are currently the generation with the largest buying power? Together with the boom of the internet, having access to products is no longer a problem. Instead, millennial consumers can choose whatever they want whenever they want right in...
Within the world of marketing, it’s our job to stay on top of the latest updates and trends to help brands get noticed. Making relevant content is important, but if that content isn’t getting noticed, what’s the point? It’s a new year, which means social networks are...
