You may have heard of building backlinks, but do you know why it’s necessary for a truly successful SEO campaign? Google search uses over 200 factors to rank web pages. While offering relevant pieces of content is critical, developing a link building strategy is just...
If you’ve spent some time in Google Analytics, you probably know that organic search traffic is not the only way users are landing on your website. Your content marketing strategy should include traffic from social media, referral sites, search engines, paid ads, and...
The cooler weather means warm apple cider, cozy sweaters, and pumpkin patches! At ITVibes, we love team-building exercises to get better at collaborating, get to know each other outside of work, and most of all, to have fun! That’s why we spent a crisp, October...
Snapchat has been around since 2011 but has risen in popularity in the past few years, especially among young people. The social media platform is like none we’ve seen before. The concept was originally that you can send photos and chats that will immediately...
The Internet of Things (IoT) has completely changed the way people find, sell, and buy products and services. You might feel like your brand’s website is buried within a seemingly infinite sea of search results… And that’s because it probably is. [bctt tweet="If you...
Infographics have become an increasingly popular digital marketing tool. In order for your infographic to be successful, you want it to be equally educational as it is attractive. If your infographic isn’t useful to your target audience, then you’ve just wasted time...
SEO is not what it once was. While it’s necessary to create consistent content with specific keywords that your target audience is searching, keywords are no longer the most important part of a profitable SEO strategy. SEO is a multi-layered process that involves a...
As Instagram continues to gain popularity, more and more businesses are taking advantage of the platform to portray their brand’s image while attracting new customers. With more than 500 million daily active users, chances are your target audience is scrolling through...
As a digital marketing agency, our clients ask us this all the time, “Are email marketing campaigns even useful anymore?” Open rates tend to be low and social media seems to have better results. However, with carefully curated email copy, you’d be surprised at the...
