Whether you are just starting a social media marketing campaign, or you've been at it for many years, there are several terms to be familiar with. You may have heard these phrases in conversation, but do you really know the meanings? To produce a successful business...
If you are new to online marketing or unfamiliar with the technicalities, you may think social media and SEO have separate functions. However, this couldn't be farther from the truth. Yes, there will be distinct differences in the strategies used on social media, but...
Whether you are just starting a business social account or you've had a presence for some time, there are certain guidelines to follow when marketing your brand online. There are three major social media mistakes that are commonly made by marketers. The good news? You...
Back in the “internet” stone ages (like a year ago), online catalogs were a place to stick images and some generic product features. Not the case anymore! People want to shop with the click of a button. If your product is not at the tip of their fingers, chances are...
As a marketer, you are most likely aware of the power behind video marketing. You may have a strategic plan for integrating videos on your website, but what else can you do with it? Sharing clips on social media is a huge component. It relays your brand's message...
Is that one bad review on Facebook ruining your business' reputation? Maybe it's not as severe, but someone has left a 3-star versus a 5-star review of your company. Either way, the opinions of others are a major part of a buyer's purchasing decision. One disgruntled...
Are your marketing efforts going unnoticed? Are you spending hours of precious time on crafting content, only to be unsuccessful? Don't lose hope! Every business owner has been there. The good news is, with a little guidance, you can become a better small business...
Are you working hard at building a social media audience, but not getting the results you want? You may need to reconsider the type of content you're sharing. Increasing social media engagement requires a precise strategy that will change with industry standards and...
According to CMI's 2018 B2B Content Marketing Benchmarks, Budgets and Trends report for North America, B2B marketers allocate 28% of their total marketing budget, on average, to content marketing. The most effective allocate 42%, and the most sophisticated/mature...
