Author

Author

Alanah Beebee Brown

The Future of SEO in 2022

The Future of SEO in 2022

We’ve seen many big changes in the future of SEO so far into 2022, giving content creators a better idea of how to improve their digital marketing strategy for today’s audiences. While search engine optimization remains consistent in how it works, there are always new...

What is SEO? How it Works to Boost Digital Presence

What is SEO? How it Works to Boost Digital Presence

SEO stands for search engine optimization, a tool that digital marketers use to boost brands’ online presence. In a nutshell, search engines work to find relevant keywords and optimized content that they can present to the right audience. This is why it’s so important...

Using TikTok for Business Marketing: Is It Worth It?

Using TikTok for Business Marketing: Is It Worth It?

You might have heard that TikTok can be used for business marketing and so you’ve downloaded the app. Now, what do you do? With so many different trends happening and viral videos going around, getting attention on a platform like TikTok can seem daunting....

3 Signs It’s Time for a New Website Design

3 Signs It’s Time for a New Website Design

A brand new website design is one of the quickest ways to boost your digital marketing efforts. If you’ve noticed some adverse reviews of your current website, it may be in need of some TLC. Refreshing your website with high-quality content and graphic design is easy...

Understanding and Tracking YouTube Search Trends

Understanding and Tracking YouTube Search Trends

When digital marketers are creating a content strategy for a brand, they’ll typically use search engine optimization and track Google trends data. By tracking trending topics, they can have a better understanding of the type of content they should aim to create. For...

The Best Times for Your Business to Post on Social Media

The Best Times for Your Business to Post on Social Media

If you’re using social media marketing for your business, it’s important to know the best days and times to post. Otherwise, your engagement rates might decrease due to posting at a time when no one is active. Let’s take a look at some of the best times and worst...

How to Use Keywords in Your Blog Posts

How to Use Keywords in Your Blog Posts

These days, keywords are an important tool used to promote your blog posts on search engines. Without the proper search engine optimization (SEO) such as keyword research, you’ll find it harder to rank higher on search engine results pages. With any type of content...

What is PPC and How Does it Work?

What is PPC and How Does it Work?

In the world of digital marketing, you’ve probably heard of the term PPC. What is PPC and how does it work? By starting a PPC campaign, you’ll start driving traffic to your website and completing conversions. PPC advertising means you pay for each click that a site...